Strategic Business Unit’s Analysis

Strategic Business Units Analysis

3.1 Strategic Business Unit’s Analysis

DP Sign has different strategic business units and management as DP Sign is well aware that how to use these units strategically. In order to fully analyze the business units of DP Sign that are web development, online earning training and printing, I have used different analysis which not only give the true picture of the company’s different unit but it also gives the depiction of the overall industry analysis in which company is currently working. There are four types of Analysis which I have performed in order to explore the working of the organization.
3.1.1Web Development department Analysis
3.1.2 Online Earning department Analysis
3.1.3 PEST Analysis
3.1.4 SWOT Analysis
3.1.5 Five S’s of Workplace Organization.
All these analysis have been performed by getting data from real time industry situation as well as the organization. Research articles, news articles, internship reports, manuals are being used in order to effectively analyze the working of the organization. The historical data for the analysis has been taken or maximum 5-7 years back while current data till 2009 has been used.



3.1.1 Web Development department Analysis

Present status of Website development in DP Sign

Though the Website development in Nepal is developing and every year many company are being registered but professional person are lacking in our country. DP Sign is also facing the same problem so it is hiring professional from other countries. Like other company in Nepal, DP Sign is also lacking local customer as our country is lacking knowledge to use technology and computers.

But use of technology and website in Nepal is also increasing thus DP Sign also has to focus to the local customers. Even personal website are taking market so DP Sign should focus in this site by reducing the costs but increase the volume of sale which ultimately leads to increase in the profit.

Schools, college, institutions, shopping center are increasing thus DP Sign should focus in this sector also. One of the lacking of the DP Sign is that it lacks advertisement.

DP Sign has to face competition from:
• Strong local market
• New entrants in international market
• Competition from existing customers
• Economic recession

From strong local market the competition has been arising from few companies. These companies are well renowned not only locally but also internationally. In these local companies, DP Sign has been facing competition at website development. At locally and internationally DP Sign is facing the competition as the number of companies is increasing. As economic recession is a period of recession and throughout the globe world is suffering from the economic crisis, in such scenario, there is affect on website development also.

In context of DP Sign, the market capture internationally is very low in context of other website company so company should focus in maintaining the international customers.

3.1.2 Online Earning department Analysis

In context of DP Sign Online Earning training generate about the 15% of the Revenue. So this is also one of the most important departments of DP Sign but DP Sign is not focusing in it.
Internet in Nepal is increasing. Some business and people are eager to earn online by sitting in home and being boss of themselves so the online earning has also potential market to earn.
But DP Sign is not focusing in this sector and I suggest them to make a website to unite their team and exchange of click can be done so that everyone can get benefits.

3.1.3 PEST Analysis

PEST analysis is the analysis which we tend to perform in order to analyze the external as well as the internal environment in which organization is currently working. PEST analysis revolves around the four things.
• Political Environment
• Economic Environment
• Social Environment
• Technological Environment

Political Factors
There are many factors, which entice the organization with Government.
• Tax policy
• Quota
• Cyber Laws
• Online transactions law
• Labor policy

Economic Environment
Recession, devaluation of currency and the policy of government have adverse effect in the economy.

Social Factors
Due to increase in education and technological sector, the educational power of the customers is increasing at a speedy rate. They are becoming aware about the brands and latest technology. Due to this, they are demanding high technological website at a low price in international market.

Technological Factors
Technology is also a key sector in term of external environment for website development. The technology is working as a substitute for man power with more efficiency. DP Sign has to focus in following
• Error reduction
• Less labor cost

DP Sign should have to focus in maintaining the harmony between the factors of PEST analysis so that it can progress in its life cycle.

3.1.4 SWOT Analysis

Performing a SWOT analysis involves the generation and recording of the strengths, weaknesses, opportunities, and threats in relation to a particular task or objective.

Strengths
• Strong and Prominent International Image
• Latest Technology
• Competitive Workforce
• Creativity and Innovation
• Management Information System
• ISO Certified Company
• Locally Working(Expenses in NRs but earning in Dollars)
Weaknesses
• Individualism
• Low Production capacity
• No opportunity of Training and Development
• Lack of team work
• Lack of continuity of Policies
• Too much Specialized Jobs
Opportunities
• New Emerging Markets
• Bright Local Market
• New Cyber laws and Policies
• Implementation of technology and websites in government sector
Threats
• Non-supportive government
• Government Policies
• Growing Competition
• Political uncertainties

3.1.5 5 S’s of Workplace Organization.
I recommend the DP Sign to follow the 5 S’s techniques to promote workplace organization, ensure adherence to standards and foster the spirit of continues improvement.
• The 1st S: Sort
To get rid of unwanted items, things should be in right place so that it can be gain ant the right time. Decide what is needed to be kept, and what is not needed and to be discarded.
• The 2nd S: Set Location and Limits
To locate a specific place for specific items of a specific quantity, where needed. Determine addresses for materials and equipment. Put them in that place and keep them there.
• The 3rd S: Shine and Sweep
Shine and sweep means to use cleaning to identify abnormalities and areas for improvement. Clean the workplace and at the same time visually sweep for abnormalities or out or control conditions.
• The 4th S: Standardize
To consolidate the first 3 S’s by establishing standard procedures. Determine the best work practices and find ways of ensuring everyone does it the same “best” way.
• The 5th S: Sustain
Sustain improvements and make further improvements by encouraging effective use of the ‘Check-Act-Plan-Do’ cycles. Keep all current improvements in place and develop an environment for future improvements.


3.2 What I would improve or do differently if I had the opportunity:
• I could be better organized, especially with regards to paper work required for capital purchases and expense reporting for business travel.
• I could learn to manage my time better, planning parallel execution of some short duration activities when long running operational activities are occurring.
• This would reduce personal idle time when waiting for long duration activities to complete.


Chapter 4
Recommendations


There are few things which can be implemented and improvement can be made.

4.1 Training and Development
Employees should be properly trained and training and development should not be taken as a formality, it must be taken as a proper need of the employees and focus should be made on it. One of the major reasons of the turnover at DP Sign is that there is no career development opportunity for the employees and employees unable to get promotion in spite of deserving that, so, they got dissatisfied and leave the organization. This must not be there in organization; there must be career development opportunity for the employees so that they can work energetically in the organization.

4.2 Remuneration System
Remuneration system must be such that it not only meet the need of the staff but give them more so that they may perform well as they can get motivated from money. A better remuneration package can do more in this highly competitive environment.

4.3 Job Enrichment
One of the major problems which I feel that in the work environment worker are facing is the work environment; work environment at DP Sign is such that it does not encourage the staff to work effectively, in fact it is such a intense that employees feel burden and they unable to perform. Beside the work environment, jobs of the employees are designed in such a way that it is unable to enhance the worker’s so they don’t enjoy what actually they are doing. Jobs should be such that the worker really enjoy what they are really doing.

4.4 Promotion of Team Work
DP Sign’s culture is such that which is actually more towards individualism, staff as an individual are good but as a team are very bad, this thing should be overcome by promoting the team based culture of the company. Work should be divided in team and reward should be on team based rather than on individual basis.

4.5 Fair and Unifying Policy
There should be free, fair and equal policy and it must be same for all the individuals, there must not be the concept of more equal in the organization. All must be treated on equal basis and there should be the rule of principles rather than individuals or some personalities on particular seats.

4.6 Human Resource as Investment
What I feel while working in DP Sign was that the top management is taking HRD as an expense rather than an investment. This concept need to revived and the cost incur on human resource department must be taken as investment as in the future the real capital or asset will be in the form of workforce rather than monetary capital.

4.7 Use of advance technology
In DP Sign there are uses of advance technology so the employee outside the world cannot cope easily with the internal environment so socialization process should perform while recruiting the new employee.

4.8 Online Earning Training
Team should be made and let them share their clicks to each other’s so that all can earn easily. I suggest them to make a website to unite their team and exchange of click can be done so that everyone can get benefits.